Vivipharma Privacy Policy

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

Contacting the User

Mailing list or newsletter
Personal Data: email

Contact form
Personal Data: email; various types of Data

User database management

ActiveCampaign
Personal Data: email; Tracking Tool; various types of Data as specified in the service’s privacy policy

Tag management

Google Tag Manager
Personal Data: Usage Data

Data collection and online survey management

Facebook Lead Ads
Personal Data: last name; email; first name

Interaction with live chat platforms

LiveChat Widget
Personal Data: Data communicated during the use of the service; Usage Data; Tracking Tool

Advertising

Meta Ads conversion tracking (Meta Pixel)
Google Ads conversion tracking
Personal Data: Usage Data; Tracking Tools

Facebook Lookalike Audiences
Personal Data: Usage Data; Tracking Tool

Registration and authentication provided directly by this Application

Direct registration
Personal Data: last name; email; first name

Remarketing and behavioral targeting

Facebook Remarketing
Personal Data: Usage Data; Tracking Tool

Facebook Custom Audiences
Personal Data: email; Tracking Tool

Platform services and hosting

PrestaShop
Personal Data: various types of Data as specified in the service’s privacy policy

Statistics

Google Analytics 4
Personal Data: Usage Data; number of Users; session statistics; Tracking Tools

Displaying content from external platforms

Font Awesome
Personal Data: Usage Data

Google Fonts
Personal Data: Usage Data; various types of Data as specified in the service’s privacy policy

Google Maps Widget
Personal Data: Usage Data; Tracking Tool

Information on how to opt out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users can learn more about how to opt out of interest-based advertising in the appropriate section of the Cookie Policy.

Further information on Personal Data processing

Sale of goods and services online
The Personal Data collected is used to provide services to the User or to sell products, including payment and possible delivery. The Personal Data collected to complete the payment may include credit card information, bank account details for wire transfers, or other payment instruments used. The payment Data collected by this Application depends on the payment system used.

Contact information

Data Controller
Vivipharma SpA, Via Guardia del Consiglio, 15 – 47891 GALAZZANO (RSM)
Email of the Controller: info@vivipharma.com